Gannett will be launching a paywall for the Cincinnati Enquirer and their other papers in October. The paywall, in addition to having some strange quirks related to the limit of 20 free articles, will be rather easy to bypass altogether:
The paywall relies on sessions, which in layman’s terms, means that the paywall can only count the number of articles clicked on one computer, one browser at a time.
- Switching browsers – using Chrome or Firefox instead of Internet Explorer, for example – means you’ll have a whole new 20 free articles.
- Switching to your work computer means 20 additional free articles
- Switching to your laptop means 20 more articles.
- Switching to your smartphone or tablet… you get the idea.